Blacksnowgames Inc. (“Company”) built this Mall of the Emirates Playground application (the “App”) as a commercial app. Through the App, the Company enables users to access the Company’s, its affiliates’ and other third parties’ content, information, services, advertising, websites, platforms, gameplay and AR experiences, and other materials (collectively and individually, “Services”).  The App collects personal information gathered after your registration for the App.

This Privacy Policy describes our policies concerning the collection, use and disclosure of Personal Data (defined below) for those who use our Services. We respect the privacy rights of our customers and intend to protect the information gathered from you.

We will not use or share your information with anyone except as described in this Privacy Policy. If you choose to use our Services, then you agree to the collection and use of information in relation to this policy. In case you do not agree with the Privacy Policy, please do not use the Services.


  1. Information Collection and Use
  2. Tracking Cookies & Data
  3. Use of Data
  4. Transfer of Data
  5. Disclosure of Data
  6. Security of Data
  7. The customer rights concerning data
  8. Service Provide
  9. Children’s Policy
  10. Changes to This Privacy Policy
  11. Contact Us

While using our Services, we may ask you to provide us with certain personally identifiable information (“Personal Data”) that can be used to contact or identify you.   This includes:

Cookies and Usage Data

When you access the Services by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile device operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

Device location information

As our Services are based on providing gameplay tied to the real world, we collect information about your location to set the geo-position of in-game resources. To plan the points of interest, our App uses and analyzes your location, movements and game events. The information is collected through GPS and WiFi points that are connected through the device during the game. The App also uses the Mapbox platform. Their Privacy Policy can be found at

Your in-game achievements and actions are maintained by the App to ensure all players have a fair game experience and to have an opportunity to generate the next mission according to your progress.

Subscription and Registration Data

In order to maximize your experience and enable you to receive the full range of Services, and primarily to get rewards, on behalf of Majid Al Futtaim Holding (MAF), we collect the following data:

Nickname, First name, Last name, Birthday, email, mobile number.

This data is stored on Playfab cloud database and might be bound to the device ID. We do not store, use or transfer this data in any way, except providing it to MAF to process the winners related to the App gameplay.

Privacy Policy of MAF can be found at:

Privacy Policy of Playfab can be found at:


We use tracking technologies to track the activity on our App and maintain certain information. The collected information is used to improve and analyze our Services.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

Examples of data we use:

  • Session Data – The company records session data to operate our Services.
  • Preference Data – The company applies preference data to remember your preferences and various settings.

The Company may use the collected data for various purposes:

  • To communicate with you, notably when you contact us by any means whatsoever;
  • To provide and maintain the Services;
  • To notify of changes in the Services;
  • To allow you to participate in interactive features of our Services when you choose to do so;
  • To provide customer care and support;
  • To provide analysis or valuable information so that we can improve the Services;
  • To monitor the usage of the Services;
  • To detect, prevent and address technical issues;
  • To develop new applications; and
  • To calculate statistics on game use.

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside the US and choose to provide information to us, please note that we transfer the data, including Personal Data, to the US and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Your Subscription and Registration Data will be transferred to MAF subject to Section 1.

For more information on the privacy practices of MAF and a clear understanding of how your data is handled, please visit MAF Privacy Policy web page:


The Company may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation;
  • To protect and defend the Company’s rights or property;
  • To prevent or investigate possible wrongdoing in connection with the Service;
  • To protect the personal safety of users of the Service or the public;
  • To protect against legal liability.

The security of your data is important to us, but no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.


The customer has all of the following rights concerning the data we collect:

The right to confirmation of the existence of data processing;

You are entitled to obtain confirmation as to whether or not data related to you are being processed.

The right to access your Data;

You are entitled to receive confirmation that your personal data is or is not processed and, when processed, you are entitled to access said data. This right also includes that of receiving a copy of data processed.

The right to request rectification of your Data if incorrect;

You are entitled to request that your data be amended, updated or completed when inaccurate, incorrect, incomplete or obsolete.

The right to request deletion of your Data;

You are entitled to request deletion of your data solely on those grounds for which provision is made by applicable regulation and in particular when:

  • Data is no longer necessary in light of the purposes for which it is collected or processed in any other manner;
  • You withdraw consent over data which processing is based, and there is no legal basis for processing;
  • You object to processing and there is no overriding legitimate ground for processing;
  • You consider that your data has been processed illicitly. The customer’s data should be deleted to respect a legal obligation;

The right to limit processing;

You are entitled to request that the data controller limit the use of your data solely on those grounds for which provision is made by applicable regulation and in particular when:

  • You object to the accuracy of your Data;
  • You consider that processing is illicit and you object to deletion of your data;
  • The right to object to processing by withdrawing your consent (with it being reiterated that this withdrawal may not harm the legality of processing based on the consent granted prior to its withdrawal).

Company may employ third party companies and individuals to facilitate our Services, to provide the Services on our behalf, to perform services related to the Services, or to assist us in analyzing how our Services are used (“Service Providers”).


Company does not knowingly collect Personal Data from anyone under the age of 13. If you are a parent or guardian of a child under the age of 13, and you are aware that such child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.


Company may update our Privacy Policy from time to time. Thus, you are advised to review this page regularly for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective immediately after they are posted on this page. If you continue to use the Services, it verifies your acceptance of changed rules.


If you have any questions about this Privacy Policy, please contact us by visiting our website:

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.